Case Study: Andreas Stihl Limited boosts STIHL TIMBERSPORTS® brand awareness with Calacus PR

Andreas Stihl Limited far exceeds coverage targets with Calacus PR

Calacus PR was engaged by Andreas Stihl Limited to promote its STIHL TIMBERSPORTS® series and grow brand awareness in Great Britain. The challenge was to introduce this international extreme sports competition, which features athletes competing in axe and sawing disciplines, to a new audience of British sports fans.

The strategy implemented by Calacus focused on highlighting the drama and athleticism of the sport and its competitors. They promoted several national championship events and secured extensive media coverage across fitness publications, national press, and radio outlets like BBC 5Live. Calacus far exceeded coverage targets, successfully introducing TIMBERSPORTS® to a new audience.

Andreas Stihl Limited