Case Study: Purify Digital achieves scalable publisher management and real-time mobile and multi-channel performance tracking with CAKE

Purify Digital Uses CAKE to Power Performance Marketing Business

Purify Digital is a direct response advertising provider that manages a large network of premium publishers and runs programmatic and RTB campaigns across display and mobile. To scale quickly it needed a flexible, robust platform to onboard and manage hundreds of partners, automate tasks like offer-code launches and payouts, and reliably track multi-channel and cookie-less mobile performance in real time — so Purify Digital selected CAKE (CAKE for Networks) to power those needs.

CAKE provided a SaaS platform that tracks, attributes and optimizes digital spend across channels, automates management of hundreds of publisher relationships, and captures mobile-specific metrics (clicks, app installs and post-install events) via an SDK. Using CAKE, Purify Digital gained accurate mobile and web performance tracking, real-time analytics and reporting for better decision making, and automated publisher workflows that support improved campaign measurement and ROI.

Purify Digital

Ran Berger

Managing Director