CAKE
18 Case Studies
A CAKE Case Study
DMi Partners, a full-service performance marketing agency behind the affiliate network The CPA Café, needed a hosted performance-marketing solution that invested in infrastructure and product development, guaranteed 99.9% uptime, and streamlined workflows to boost efficiency and cut costs. They adopted CAKE’s SaaS-based tracking, attribution and optimization platform to meet those requirements.
CAKE deployed its card-based platform, simple UI, compatible pixel options and transparent referrer reporting, letting DMi clients self-place pixels, simplifying campaign management and reducing development overhead. The result: CAKE delivered better network performance and higher-quality traffic, increased efficiencies and lower costs, stronger client and publisher relationships, reliable tracking and a 99.9% uptime guarantee—improving DMi Partners’ performance credibility.
Amy Smerdzinski
Network Manager