Case Study: Toluna achieves scalable global affiliate management and real-time reporting with CAKE

Global Advertiser Taps into CAKE’s Deep Industry Knowledge and Robust Digital Marketing SaaS Platform

Toluna, the global market research panel and online survey software provider that runs the ThinkAction affiliate network, faced a time-consuming, manual process for generating partner tracking links and had no partner-facing platform for campaign URLs, creatives, payments or reporting. Toluna turned to CAKE and its digital marketing SaaS-based tracking, attribution and optimization platform to address these gaps and centralize partner operations.

CAKE implemented an automated, partner-login platform that enabled real-time tracking and reporting, multi-currency payments, and accurate management of a large international affiliate database. As a result, Toluna streamlined traffic generation and management to fill market research projects, delivered higher-quality survey responses to clients, and gained granular, real-time reporting and payment capabilities that improved efficiency and supported global growth.

Toluna

Sandy Casey

Senior Vice President, Global Supply Acquisition