Case Study: Publisher CashKaro achieves real-time cross-channel tracking and automated commission management with CAKE

CashKaro - Customer Case Study

CashKaro, an India-based online publisher that offers coupons and cash back by partnering with retailers like Amazon.in, Flipkart and Myntra, needed a way to accurately track multi-channel campaign performance and manage relationships with hundreds of ecommerce clients. To capture granular customer-journey metrics (clicks, installs, conversions) in real time and support diverse channels and payout structures, CashKaro selected CAKE’s SaaS platform.

CAKE delivered advanced cross-channel tracking, multi-touch attribution, partner integrations and automated commission processing, letting CashKaro use the same tracking link across web and mobile, automate client onboarding and commission payouts, and monitor campaigns in real time. The outcome was improved tracking accuracy, actionable insights for optimization, easier management of many partners, higher-quality traffic for advertisers and increased commission returns for CashKaro’s members.

CashKaro

Venera Rohan Bhargava

Co-Founder