Case Study: Jumia multiplies traffic and revenue (150% KPI improvement) with CAKE

CAKE’s Performance Tracking Platform Enables Africa-based Online Ecosystem to Multiply Traffic and Revenue

Jumia is an Africa-based online ecosystem offering e‑commerce, travel, housing, classifieds and other services, and it needed to relaunch its affiliate marketing program to drive more traffic and revenue for the hundreds of thousands of merchants on its platform. Because affiliate marketing was relatively new in the region, Jumia required simple partner onboarding and a reliable way to track and manage affiliates across multiple countries and payment requirements, so it turned to CAKE’s Performance Tracking Platform.

CAKE delivered onboarding, campaign management, automated payouts, powerful APIs for a custom affiliate portal, real‑time reporting, fraud detection and throttling, and a smooth migration of thousands of affiliates—allowing Jumia to manage 25,000+ affiliates at a granular level and automate routine tasks. Using CAKE, Jumia improved KPIs by more than 150%, multiplying both traffic and revenue while reducing fraud and streamlining affiliate program operations.

Jumia

Yomna Hawas

Head of Affiliation