Case Study: LenderEDGE achieves improved lead quality and real-time affiliate tracking with CAKE

CAKE Powers LenderEDGE’s Lead Generation Platform for Lenders

LenderEDGE is a digital marketing provider that generates leads for lenders through a network of affiliates and an in‑house team. Their challenge was accurately tracking and proving lead quality across multiple campaigns, affiliates and sub‑affiliates so lender clients received leads most likely to convert and fund; to address this they selected CAKE (CAKE for Networks) as their tracking and attribution platform.

Using CAKE, LenderEDGE implemented automated, granular tracking and real‑time reporting that follows leads from source to application to approval or denial. CAKE’s insights let LenderEDGE monitor affiliate performance, tighten traffic quality controls, scale its business, and improve decision‑making with customized, at‑a‑glance analytics—resulting in more consistent delivery of higher‑quality, fundable leads to lender clients.

LenderEDGE

Randy Brown

Operations Manager