Case Study: Agora Financial achieves real-time campaign optimization and streamlined affiliate payouts with CAKE

CAKE Helps Financial Publisher Track Campaign Performance, Make Adjustments and Manage Payouts in Real-time

Agora Financial, a 25‑year innovator in financial publishing, faced a scaling challenge as its affiliate program grew: its legacy system couldn’t provide the detailed, real‑time analytics or flexible payout management needed to track campaign performance and make adjustments on the fly. To solve this, Agora Financial partnered with CAKE, using CAKE’s affiliate tracking and management solution to gain the visibility and control required.

CAKE implemented granular, real‑time campaign tracking (including conversions, device type and payout status), A/B testing, device‑based redirects for mobile optimization, self‑serve links and creative assets for affiliates, and automated payout workflows. The result for Agora Financial was faster, data‑driven campaign optimizations, reduced administrative overhead for payouts, and clear, measurable insights into performance and conversions—outcomes enabled by CAKE’s analytics and platform capabilities.

Agora Financial

Megan Damico

Digital Marketing Specialist