Case Study: Monetise achieves greater insight and a competitive edge with CAKE

CAKE gives U.K.-based performance marketing network greater insight and a competitive edge

Monetise is a U.K.-based performance marketing network specializing in lead generation and customized page-submit offers. Facing steady growth since 2006, Monetise needed a platform to manage thousands of affiliates and performance campaigns, meet uptime expectations, and give clients tighter control over digital advertising spend, so it selected CAKE’s SaaS performance-tracking and attribution platform.

By integrating its database with the CAKE platform, Monetise centralized campaign tracking and control using CAKE’s real-time dashboard, customizable alerts, offer-cap monitoring and mass-email tools to automate management and publisher communication. CAKE delivered easier real-time affiliate and campaign management, granular analytics and traffic-quality insights, and more efficient affiliate communications—measurable improvements in campaign governance that helped Monetise boost client results and sharpen its competitive edge.

Monetise

Ricky May

Senior Affiliate Manager