Case Study: C2 Media Corp achieves automated affiliate tracking and better ROI with CAKE

CAKE gives lead generation provider the ability to track and attribute multiple touch points on the consumer’s path to a conversion

C2 Media Corp (Conversion Squared) is a global lead generation provider serving verticals including dating, home services, education, and healthcare. After using several affiliate management platforms, the team struggled with limited functionality and time-consuming manual work such as hard coding landing pages, while also needing a better way to track multiple events within a single conversion.

CAKE provided the solution through its platform and Step Pixel feature, enabling C2 to automate affiliate campaign management, track multiple touch points along the conversion journey, and attribute each step individually. With CAKE, C2 replaced a four-step manual process with one automated workflow, improved transparency into affiliate performance, and gained better insight for structured payouts, stronger affiliate relationships, and more efficient scaling.

C2 Media Corp

Ophir Laizerovich

President