Case Study: Lead iD achieves real-time, granular campaign tracking, partner management and improved performance with CAKE

CAKE Enables Direct Marketing Provider to Manage Multiple Partners, Track Campaigns and Boost Results

LeadId is an interactive direct-marketing company that drives leads, sales and installs through proprietary sites, mobile traffic and a private publisher network. Faced with hundreds of advertisers and affiliates, LeadId needed granular, real-time campaign tracking, multi-channel and geo/device targeting, fraud detection and the ability to rapidly adjust offers, payouts and tests—so it selected CAKE’s campaign-tracking and management platform (including CAKE’s APIs for Mobile Installs).

CAKE enabled LeadId to set up, test and dynamically serve offers, create offer contracts, track campaign performance, manage payouts and cap conversions by budget or publisher, while using templates/alerts to automate affiliate communication and APIs for CPI installs. As a result, CAKE gave LeadId a one‑stop platform with real-time, granular metrics that reduced fraud, improved traffic quality and targeting, automated payouts and decision-making, and delivered stronger campaign performance with ongoing support from CAKE.

LeadId

Rob Carroll

President