Case Study: GrabOn achieves 45.7% increase in client satisfaction and retention with CAKE

CAKE enables a significant rise of 45.7% in client satisfaction and retention rates for leader in affiliate e-commerce business in India

GrabOn, a market leader in India’s coupons and deals affiliate e-commerce space, needed a more powerful affiliate tracking and performance marketing solution to manage campaigns across multiple channels, geographies, and devices. The company faced challenges attributing sales and implementing multi-tier payout pixels, identifying conversions by city and device, and monitoring campaign performance and payouts in real time — needs that led them to evaluate and select CAKE’s performance marketing platform.

CAKE implemented its single-platform performance marketing software, offering real-time, multi-level monitoring, easier pixel creation and integration, robust reporting, and consolidated campaign documentation and invoicing. As a result, GrabOn achieved better conversion rates, improved partner satisfaction and stronger partnerships, and reported a 45.7% increase in client satisfaction and retention rates within eight months after moving to CAKE.

GrabOn

Sahil Singhani

VP of Affiliate Marketing