Case Study: RevenueAds achieves a 20% boost in network traffic quality with CAKE

CAKE empowers online marketing agency and performance marketing network to boost traffic quality by 20 percent

RevenueAds, a global performance marketing network specializing in CPA advertising, faced declining traffic quality and a roughly 10% misfire rate that hindered advertiser relationships and ROI. To gain scalable, flexible, real-time control and accurate attribution across its affiliate campaigns, RevenueAds selected CAKE’s SaaS tracking, attribution and optimization platform.

Using CAKE, RevenueAds deployed campaign-level tracking and CAKE’s Quality Control Redirect to steer low-quality traffic away from conversion paths. The CAKE solution increased tracking accuracy, boosted network traffic quality by up to 20%, reduced costs, strengthened advertiser relations and ROI, and improved affiliate profitability.

RevenueAds

Matt Stowe

President