Case Study: Patient's Guide achieves 75% faster delivery, 50% higher lead monetization and 4x faster onboarding with CAKE

CAKE Boosts Lead Generation Program for Healthcare Client

Patient's Guide, a leading healthcare performance marketing and lead generation network serving over two million monthly visitors and 20,000 connected patients, faced scaling challenges as its lead generation program relied heavily on manual processes. Routing leads, accounting tasks and building API connections for new clients took significant human resources and up to five days per onboarding; Patient’s Guide chose CAKE as its primary marketing performance platform to automate and streamline these workflows.

By implementing CAKE, Patient’s Guide fully automated its lead flow from capture to reporting, minimizing errors and improving the patient and client experience. CAKE’s platform accelerated delivery speeds by +75%, increased monetization per lead by +50% and reduced client onboarding time by 400%, while lowering management costs and providing a single dashboard for campaign data and reporting.

Patient's Guide

Jasson Gilmore

Chief Executive Officer