Case Study: Atlantic Coast Media Group achieves granular, real-time affiliate performance insights with CAKE

CAKE Boosts Campaign Insight for Atlantic Coast Media Group

Atlantic Coast Media Group (ACMG), a marketer of well-known beauty brands, needed far more precise metrics for its affiliate marketing program because its previous tracking tool lacked accuracy and couldn’t capture individual touch points that drive conversions. To get granular, actionable insight into where traffic and sales were coming from, ACMG selected CAKE’s SaaS-based multi-channel intelligence platform.

CAKE’s solution lets ACMG drill into each affiliate-driven transaction — device, browser, card type, carrier, location and full customer journey — and feeds that data into ACMG’s in‑house BI to better predict lifetime customer value. With CAKE, ACMG gained more accurate, real-time campaign insight, improved decision-making and the predictive intelligence to optimize and strategically grow its exclusive affiliate network.

Atlantic Coast Media Group

Bryant Hussey

Director, Online Acquisitions & Partnerships