Case Study: Surge Logics achieves streamlined lead & affiliate management, real-time funnel visibility, and increased profitability with CAKE

Agency maximizes ROI by integrating lead distribution & affiliate management on CAKE

Surge Logics, a full-service digital advertising agency and call center specializing in lead generation for the legal industry, faced fragmented visibility and high administrative costs from running separate systems for affiliate management and lead distribution. With leads costing $60–$300 and digital spend topping $200K+ per week, the company needed a scalable, real-time solution to streamline operations, measure multi-channel campaigns accurately, and maintain full-loop visibility with their CRM — so they selected CAKE.

Surge Logics consolidated its affiliate and lead distribution programs onto CAKE’s single platform, using CAKE’s real-time lead capture, validation, distribution, and closed-loop reporting (via API integration with their CRM). CAKE’s granular data and unified dashboard reduced licensing and admin overhead, improved campaign optimization and decision speed, lowered bad-lead ratios, and drove measurable gains in ROI and profitability — enabling Surge Logics to deliver higher-quality leads to attorneys at more competitive prices.

Surge Logics

Carter Matzinger

President