Case Study: Adleadr improves lead quality and ROI with CAKE

Adleadr - Customer Case Study

Adleadr, a UK-based performance marketing agency, needed a better way to manage both lead distribution and affiliate marketing. Before CAKE, the team used separate systems with limited tracking, poor visibility into traffic sources, and cumbersome manual processes that led to lost revenue, lower lead quality, and time-consuming lead return handling.

By implementing CAKE’s unified platform for lead management and affiliate tracking, Adleadr gained a single view of campaign performance, could review leads before sending them to buyers, and automatically attribute returns back to the right affiliates. CAKE helped reduce fraud, improve lead quality, boost partner satisfaction, and increase operational efficiency, including eliminating the need for flat scrubs and improving overall profitability.

Adleadr

Richard Walters

Adleadr