Case Study: 7ROI achieves real-time, click-level affiliate tracking and streamlined network management with CAKE

7ROI manages performance marketing network with CAKE

7ROI, a division of LBMC, LLC, is a performance marketing network that helps advertisers and publishers generate leads and monetize inventory. Faced with managing relationships across 300+ affiliates and the need to quickly set up campaigns, structure payouts and accurately track multi-offer performance, 7ROI sought an affordable, simple-to-deploy platform — and selected CAKE (CAKE for Networks).

CAKE’s SaaS platform delivered intuitive affiliate management, granular, real-time click-level tracking and rich reporting, with new users up and running in hours. As a result, CAKE enabled accurate, real-time measurement of campaign performance, streamlined management of more than 300 revenue-producing affiliates, and better decision-making through actionable analytics — driving higher ROI and helping 7ROI attract new business.

7ROI

Christine Carlson

President