Cake Equity
9 Case Studies
A Cake Equity Case Study
Xeni, a blockchain-powered travel infrastructure startup, struggled with an overly complex cap table system that made basic equity questions hard to answer and forced the team to spend heavily on lawyers just to keep records current. They needed a simpler way to manage investors, SAFE notes, and international equity distribution for a growing global team.
With Cake Equity, Xeni switched to a more intuitive cap table and equity management platform that made it easy to track ownership, model SAFE conversions, issue stock options, and keep the whole team incentivized across borders. The move to Cake Equity helped Xeni run three funding rounds with confidence and save thousands of dollars in legal fees and subscription costs, while also benefiting from a vendor that listened to feedback and continued improving the product.
Rachel Obenshain
President & Co-founder