Case Study: Tracksuit transforms employee equity engagement and cuts costs with Cake Equity

Tracksuit reduces equity management costs and hits 100% employee equity participation with Cake Equity

Tracksuit, a New Zealand-based SaaS startup, needed an equity management platform capable of handling complex international operations, particularly in the US market. Their challenge was not only ensuring compliance across borders but also making employee equity understandable and meaningful for their entire team, as they wanted it to be a true motivator. They turned to vendor Cake Equity for a solution.

By implementing Cake's platform, Tracksuit automated their equity grant processes and provided employees with an intuitive interface to easily understand their ownership. The results included a significant reduction in costs compared to their previous provider, Carta, and a seamless, zero-friction migration. The solution proved its value during their Series B funding round when employees could log in to Cake and see their equity increase in real-time, transforming the corporate milestone into a powerful, personal team celebration.

Tracksuit