Case Study: Fable Food simplifies equity management with Cake Equity

Fable Food Co. sees Cake as an awesome tool for managing their equity

Fable Food, a plant-based food startup based in Australia, was growing rapidly as it expanded into the UK, US, Malaysia, and China. With all employees on an equity scheme, the team needed a better way to communicate the value of equity and manage the many cap table and shareholder administration pieces. They turned to Cake Equity, using its platform to simplify equity management across the business.

Cake Equity provided Fable Food with a single tool to manage cap tables, employee equity plans, shareholder contact details, share certificates, and related documentation. The result was a much simpler and less painful process than doing it manually, helping Fable Food prepare to issue equity internationally and streamline back-end administration for its growing team.

Fable Food

Michael Fox

Founder & CEO