Cake Equity
17 Case Studies
A Cake Equity Case Study
CHIP'd, Inc., a sports tech startup, faced significant challenges after being forced to migrate from their sunsetted equity management platform to Astrella. The new platform's poor user experience and inability to handle matured convertible notes created a logistical nightmare, especially during an active fundraising round. This led them to seek a new solution from the vendor Cake Equity.
Implementing Cake Equity's platform allowed CHIP'd to independently complete a full migration in just two days, immediately resolving their conversion issues. The most notable result was closing a $100,000 investment deal in only four days thanks to Cake's streamlined process for sending SAFE notes and obtaining digital signatures. Cake Equity provided a frictionless experience that accelerated their fundraising and built confidence with investors.