Case Study: Tutto achieves stronger product differentiation and engagement with Caffeina

Tutto boosts campaign reach to 40M impressions with Caffeina

The customer, Tutto, a brand from the Lucart Group, faced the challenge of repositioning its hero product, Tutto Pannocarta. The product was perceived as a standard, single-use kitchen roll in a saturated market, despite its unique reusable features. Partnering with the vendor Caffeina, the goal was to transform it into an icon of versatility for domestic cleaning.

Caffeina developed a content and creative strategy centered on repetition to showcase the product's multiple uses and key benefits like absorbency and resistance. This approach educated users on its reusable nature and drove them through the sales funnel. The campaign executed by Caffeina achieved significant results, including 40 million impressions, 21 million video plays, and a low cost-per-click of €0.16.

Tutto