Case Study: Trenitalia inspires inclusion and emotional storytelling with Caffeina

Trenitalia launches Emozioni ad Alta Velocità with Caffeina in 2022

The customer Trenitalia, through its high-speed train service Frecciarossa, faced the challenge of using its partnership with the Italian Basketball League (LBA) to unite Italy and highlight the inclusive values of basketball, aiming to tell a socially impactful story on social media that spread a positive message. The vendor Caffeina was tasked with creating this branded content.

Caffeina developed a highly emotional branded content piece telling the story of TamTam Basket, an association that offers young children of immigrants new future perspectives through sport. This solution, which centered themes of challenge and journey, aligned with Frecciarossa's core values. The vendor's execution resulted in a powerful docu-film, establishing a new format called "Emozioni ad Alta Velocità" that profoundly deepened the value of the brand's sports partnerships.

Trenitalia