Case Study: Pellegrini boosts landing page conversions with Caffeina

Pellegrini boosts landing page conversions with Caffeina, driving 49k Google impressions and an 8% CTR

The Italian company Pellegrini, a provider of corporate welfare solutions, partnered with Caffeina to address the challenge of significantly increasing conversion rates on its product landing pages. The historical brand sought to confirm its leadership in the sector by adopting a more energetic digital approach. Caffeina was enlisted to manage this end-to-end project.

Caffeina implemented a comprehensive solution that included redesigning and developing four new landing pages with a modernized design and original content. They also launched a six-month digital media campaign on Google Search to reach more prospects. This strategy resulted in 49,000 impressions, 3,900 ad clicks, and an 8% CTR, successfully increasing the number of qualified leads and conversion percentages for Pellegrini.

Pellegrini