Case Study: Parma Calcio 1913 unites fans, team, and city with Caffeina's #PromessaSulCuore campaign

Parma Calcio 1913 boosts subscribers by 125% with Caffeina

Parma Calcio 1913, a historic Italian football club, faced the challenge of rekindling fan loyalty and uniting the team, its supporters, and the city after a disappointing season and a period of instability. To address this for their 2022-2023 season ticket campaign, the club partnered with Caffeina for strategy and creative services.

Caffeina's solution involved a powerful ritual: they dismantled the benches from the Ennio Tardini stadium and brought them into the city's heart. There, players and fans of all ages wrote their personal promises of loyalty directly onto the seats, which were then returned to the stadium. This campaign generated over 4.2 million impressions and led to a 125% year-over-year increase in subscribers.

Parma Calcio 1913