Case Study: Blu achieves +183% leads YoY while reducing CPL with Caffeina

Blu boosts leads 183% YoY with Caffeina

The customer, Blu, a major Italian supplier of drinking water for offices and private homes, partnered with the vendor Caffeina to address a key challenge: increasing the volume of both B2B and B2C leads while maintaining a low target cost per lead (CPL) amidst strong online competition.

Caffeina implemented a multi-channel digital media strategy that included automated bidding, constant optimization, A/B testing, and the use of social media for audience targeting. This full-funnel approach utilized awareness campaigns and retargeting to generate new leads efficiently. The results delivered by Caffeina were significant, achieving a 120% lead volume versus the goal, a 183% year-over-year increase in leads, and a simultaneous 9% reduction in cost per lead.

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