Case Study: BeRebel achieves 240k quotes and 35% conversion with Caffeina

BeRebel drives 240k quotes and a 35% conversion rate with Caffeina

BeRebel, an innovative Italian auto insurance startup, sought to revolutionize the industry with the launch of its new pay-per-kilometer monthly subscription service. Their challenge was to create a clear and simple launch campaign that effectively communicated this revolutionary and flexible product concept. They partnered with the vendor Caffeina for strategy, creativity, and production.

Caffeina developed a solution centered on the "pay per you" concept, promoting the freedom of a customized service. The unconventional campaign targeted consumers through alternative media channels, suggesting different modes of transport, and maintained an authentic, ironic tone across social platforms like LinkedIn and Twitter. This strategy successfully generated 240,000 quotes, with 50% of BeRebel's new customers switching from traditional insurers. The campaign achieved a 35% conversion rate, firmly establishing the brand as a major alternative in the market.

BeRebel