Case Study: Aon improves insurance conversion and user experience with Caffeina

Aon cuts bounce rate by 46% with Caffeina

The customer Aon faced the challenge of improving the experience for professionals evaluating and purchasing insurance while also reducing internal management times for their digital product, One Affinity. To address this, Aon partnered with vendor Caffeina to increase conversions and streamline the processes for creating and maintaining their numerous portals.

Caffeina implemented a solution that included extensive user testing and the creation of a modular Design System used across more than 30 portals. This approach ensured a consistent user experience and uniform brand treatment. The results were significant, with the vendor's work leading to a 46% decrease in bounce rate, a 24% increase in pages per session, and a 39% increase in average session duration.

Aon