Case Study: AIL creates a more flexible, user-centered website with Caffeina

AIL scales its digital presence across 4,500-piazza campaigns with Caffeina

AIL, an Italian association for the fight against leukemia, lymphoma, and myeloma, faced the challenge of a difficult-to-navigate website that was hard for both patients and donors to use. The platform was also cumbersome for their internal staff to update and required a visual refresh. They partnered with vendor Caffeina for a digital product solution to rebuild this key touchpoint.

Caffeina implemented a user-centered solution, beginning with interviews and surveys to understand user needs. They co-designed a new information architecture and built the site with a flexible module system powered by the headless CMS Strapi, allowing AIL to edit content autonomously. Caffeina also provided a new tech infrastructure and guidance to improve the site's SEO performance, empowering the client to manage it independently in the future.

AIL