Case Study: Imbema improves customer insight and efficiency with Cadran's NetSuite ERP and Tableau

Imbema unifies 20 administrations with Cadran in one successful NetSuite go-live

The technical wholesaler Imbema faced a challenge in serving its customers optimally due to a lack of a central system, with twenty different administrations operating in disparate ways. This hindered a unified operational approach and deeper customer insight. To build one strong organization, they partnered with vendor Cadran to implement NetSuite ERP.

Cadran successfully implemented NetSuite to unify all administrations and enforce standardized processes. They also introduced Tableau for business intelligence, enabling Imbema to combine data sources for better analytics and forecasting. The results included more efficient processes, fact-based decision-making, and the foundational insight needed to identify cross-sell opportunities and become a truly customer-oriented, data-driven organization.

Imbema