Case Study: T4 Media achieves dramatically faster, targeted location-based advertising proposals with Cadcorp Spatial Information System

Putting the local into location-based advertising to target specific audiences

T4 Media, an outdoor advertising specialist offering ads across some 5,000 transport-related locations in the UK, needed a way to identify and target high‑value local audiences without invasive tactics. To do this they worked with Cadcorp, who tailored a Cadcorp Spatial Information System that uses Ordnance Survey’s OS OpenData mapping and integrates T4 Media’s Front Range GoldMine CRM and SQL Server data to model location-specific advertising opportunities.

Cadcorp’s solution automated proposal generation and managed the location and characteristics of T4 Media’s ad network, enabling targeted, locality-based campaigns. The impact was dramatic: proposal turnaround fell from three days to about 30 minutes, staff productivity surged, T4 Media can proactively pitch campaigns, and clients gain accountable access to an audience of some 3.2 billion commuter journeys annually.

T4 Media

Greg Anyon

Sales and Marketing Director