Case Study: Zero Gravity supports underrepresented students with CACI Acorn

Zero Gravity helps 8,000 students reach top universities with CACI

Zero Gravity, a digital education platform, faced the challenge of bridging the opportunity gap for high-achieving, low-income students who were underrepresented at top universities due to factors like a lack of professional networks and resources. To accurately identify and support this socially mobile talent, they partnered with vendor CACI Limited and utilized its Acorn geodemographic segmentation service.

CACI's Acorn product provided granular socio-economic insights based on student postcodes, which Zero Gravity integrated into its potential identification algorithm. This solution enabled the precise targeting of support to high-performing students from disadvantaged backgrounds. The results were significant, with over 8,000 students from low-opportunity backgrounds securing places at top-tier universities, including 800 at Oxford and Cambridge. Furthermore, the success of this model allowed Zero Gravity to launch a nearly £1.5 million scholarship fund and expand its mentoring services into career support.

Zero Gravity