Case Study: WEVE achieves faster, accurate campaign planning with CACI Limited’s InSite

WEVE - Customer Case Study

WEVE, the mobile joint venture formed by EE, O2 and Vodafone, needed a way to understand geographical patterns and retail/leisure destination usage to support mobile services for 20 million customers. They worked with CACI Limited using the InSite platform to help plan and target campaigns more effectively.

CACI Limited used InSite to visualise campaign targeting for messaging and display, including setting up control and test areas and assessing volumes around retail locations, drivetimes and catchments. The solution enabled faster, more accurate campaign planning thanks to user-friendly tools and high-quality data, and it also helped WEVE explain campaigns clearly to clients.

WEVE

Luke Pay

Insight Analyst