Case Study: Westminster Council improves evidence-led decision-making with CACI mobile footfall data

Westminster Council boosts visitor footfall 50% with CACI Limited

Westminster Council approached CACI to help them harness the power of mobile footfall data, a massive new dataset that posed a significant technological challenge for evidence-led decision making.

CACI implemented a solution that enabled the council to analyze the data and generate insights. This led to a highly targeted social media campaign which resulted in a 50% uplift in visitor footfall from target areas. The data was also used to manage pedestrian flow for public safety. CACI's work provided the council with evidence for precise decision-making, helping to deliver better services and maximize budget value.

Westminster Council