Case Study: NEC Group achieves data-driven marketing growth with CACI Limited

Utilising CACI's Experience In Data & Technology To Deliver Growth

NEC Group partnered with CACI Limited after reviewing its marketing data capability and finding its existing CRM and customer data system outdated and in need of modernisation. The group needed a more effective way to support its growth strategy, improve customer understanding, and better manage customer ticket sales and marketing activity.

CACI Limited replaced NEC Group’s existing infrastructure and software with a new hosted CRM solution, rebuilding the marketing database into a single customer view integrated with existing systems and processes. CACI also developed robust, actionable customer segments and objective-focused dashboards, helping NEC Group deliver more tailored customer experiences and better position its team to support incremental growth, though no specific numeric impact was provided.

NEC Group

Nicola Young

Group Marketing Director