Case Study: LV= improves marketing response rates with CACI data insights

Using Data Driven Customer Insight To Drive Marketing

LV=, one of the UK’s largest insurers, wanted a better understanding of its customers after relying too heavily on instinct, financials and opinion to shape marketing plans. Working with CACI Limited, LV= used CACI’s Ocean, Fresco, Acorn and Wellbeing Acorn data to enrich its single customer view and add deeper customer insight.

CACI Limited helped LV= implement an automated infographic profiler built from the enriched dataset, enabling more targeted marketing and visual reporting. The results were strong: response rates for the Over 50’s Life Insurance campaign increased by 154%, and cost per case fell by 92% versus average acquisition campaigns, improving both performance and efficiency.

LV=

Estelle Taylor

Campaign and Analysis Manager