Case Study: Transport for Greater Manchester increases travel insight with CACI data solutions

Transport for Greater Manchester boosts data insight with CACI to analyze 1,000 customer profiles

Transport for Greater Manchester sought to increase the use of public and active travel by understanding the customer profiles behind different travel patterns. They faced challenges in identifying the barriers to take-up for various user groups and needed to find appropriate ways to engage them. To address this, they partnered with vendor CACI Limited, utilizing products like Acorn Postcode, Workforce Acorn, Paycheck, and Retail Footprint.

CACI's solution involved enhancing the customer's own datasets with their products to provide a more granular, postcode-level understanding of travel patterns. This integration allowed for targeted interventions and helped identify spatial trends. As a result, Transport for Greater Manchester increased the value derived from its data, gaining deeper insight into the people behind the travel patterns to better inform its policy and engagement strategies.

Transport for Greater Manchester