Case Study: The Times and The Sunday Times boosts subscriber retention with CACI Limited

The Times and The Sunday Times - Customer Case Study

CACI Limited worked with The Times and The Sunday Times to boost subscriber engagement, reduce churn, and increase lifetime value. The publisher already had a strong email program, but wanted to reach customers who were not responding to email or direct mail, and extend the life and frequency of its CRM campaigns.

CACI Limited developed a cross-channel, audience-driven approach using paid media channels to target and engage subscribers more efficiently. The campaign delivered a blended CPC of £2.15, a 9% increase in survival rate versus control groups, and an overall ROI of 105%, with Facebook performing best and display outperforming expectations.

The Times and The Sunday Times