Case Study: The Midcounties Co-operative improves site planning and forecasting with CACI InSite

The Midcounties Co-operative strengthens site pipeline across 230+ stores with CACI Limited

The Midcounties Co-operative, a large UK retail co-operative, faced a challenge in growing its new site pipeline. They needed to adopt a more targeted, data-led approach for location planning to support their expansion ambitions. To achieve this, they partnered with vendor CACI to implement spatial and geo-demographic modelling using CACI's InSite tools and data.

CACI provided the comprehensive data and InSite tools needed to analyse catchments, competition, and demographics. The solution included developing automated dashboards for visual reporting, which built strong confidence in sales forecasting and site investment prioritisation. This data-led approach resulted in consistently strong performance from new sites and allowed the team to work more efficiently, freeing up time to champion data usage in other areas of the business.

The Midcounties Co-operative