Case Study: Pizza Express achieves international sale support with CACI Limited

Supporting the International Sale of the Uk’s Largest Casual Dining Brand

Pizza Express, the UK’s largest casual dining brand, needed independent validation to support the sale of the business and to assess growth opportunities. CACI Limited was commissioned to provide a location roadmap and market capacity solution, helping Gondola Group determine the number of new opportunity markets and potential infill sites in existing markets.

CACI Limited delivered a detailed restaurant performance analysis, segmenting Pizza Express’s estate and customers to identify the formats and occasions driving success, using models and data including Retail Dimensions, Acorn, Place of Work data, and public transport passenger counts. The insights from CACI’s market capacity solution played an important role in the sale of Pizza Express, with the client highlighting CACI’s market knowledge, analytical expertise, and flexibility as key to the process.

Pizza Express

Kieran Pitcher

Group Property Director