Case Study: Piper achieves data-driven brand rollout and growth with CACI InSite

Supporting Private Equity in the Evaluation, Acquisition and Rollout of Brands

Piper is a consumer-brand focused private equity investor that needed a market analysis software solution and consultative partner to help evaluate potential hospitality acquisition targets and plan national rollout strategies for brands in its portfolio. CACI Limited was brought in to support Piper’s day-to-day assessment of opportunities in the hospitality sector.

CACI Limited implemented its InSite market analysis software, supported by datasets and models including Acorn, Social Scene, and Retail Footprint. The solution helped Piper better understand consumers and market catchments, playing a key role in the assessment, investment, and growth of brands such as Loungers, Be At One, Turtle Bay, and Hickory’s Smokehouse; Piper also identified the potential for 300+ Loungers sites and 100+ Be At One sites in the UK.

Piper

Yasha Estraikh

Senior Associate, Customer Research & Insight