Case Study: Propercorn boosts growth and targets high-potential stores with CACI

Supporting Growth For One Of The Uk's Fastest-Growing Snacks

Propercorn, one of the UK’s fastest-growing snack brands, worked with CACI Limited to identify the best cities outside London for expansion and to pinpoint which convenience and symbol group stores offered the strongest growth potential. The challenge was to better understand where to focus sales and marketing efforts as the brand grew its network and moved further into convenience channels.

CACI Limited delivered detailed competitor and customer analysis, hotspot mapping across the UK, and a ranked list of convenience stores by sales growth potential. The insights helped Propercorn define key customer groups, improve ROI by focusing limited resources more effectively, and support a successful symbol group trial, with the analysis continuing to aid retailer conversations and distribution growth.

Propercorn

Lottie Unwin

Marketing Lead