Case Study: McDonald’s strengthens Helsinki property strategy with CACI Limited

Supporting a Global Brand’s International Expansion

McDonald’s Finland, part of the global McDonald’s brand, needed a market review of downtown Helsinki to refine its local property strategy. To do this, McDonald’s worked with CACI Limited, using CACI’s location planning expertise and its Retail Markets product to assess restaurant performance, market capacity, and areas of greatest potential.

CACI Limited combined desk-based analysis of Finland and Helsinki with on-the-ground city audits to understand existing restaurant locations and trade areas in detail. The result was a clear, data-driven view of market opportunities that gave McDonald’s confidence to move forward with its property strategy and investment decisions, though no specific numerical uplift was disclosed.

McDonald’s

Nigel McGuire

Head of Development Ireland & North West Europe Division, Development Executive