Case Study: Skipton Building Society achieves agile, real-time personalisation with CACI and Adobe Campaign v8

Skipton Building Society delivers Adobe Campaign v8 on time and within budget with CACI

Skipton Building Society, a financial services institution, faced challenges with its legacy Adobe Campaign marketing platform, including a restrictive data model and the impending end of vendor support. These issues hindered campaign agility and personalized customer engagement. Partnering with vendor CACI Limited, Skipton needed to upgrade its platform to become more customer-centric and data-driven.

CACI implemented a full re-implementation of Adobe Campaign v8 on Adobe Cloud Managed Services for Skipton. The solution involved a redesigned architecture and new data processes, which eliminated legacy components and streamlined operations. This future-proof platform, delivered on time and within budget, now enables Skipton to launch campaigns faster, leverage real-time data for personalization, and scale its marketing operations without constraints.

Skipton Building Society