Case Study: River Island improves customer identity resolution with CACI ResolvID

River Island improves single customer view and powers 40% online revenue with CACI Limited

River Island, a major UK fashion retailer, faced a significant challenge in building a Single Customer View due to duplicated and unclear customer data. Their in-house data feeds lacked deduplication, making it difficult to achieve a unified customer record for personalized marketing. To solve this, they turned to CACI and its ResolvID service for real-time identity resolution.

CACI implemented its cloud-native ResolvID platform on AWS to cleanse, standardize, and deduplicate River Island's customer data. This solution provided a real-time, unique customer identifier, enabling immediate and confident action on customer signups. The results included the creation of targeted customer dashboards, more effective campaigns based on genuine buying behaviors, and noticeable workload efficiencies that allowed the team to focus on future data strategy.

River Island