Case Study: Retail Marketing Group improves campaign efficiency and cuts field planning costs with CACI

Retail Marketing Group cuts campaign planning time by 100% with CACI Limited

Retail Marketing Group, a field sales and marketing agency, faced challenges in efficiently planning its field teams. Their process relied on individual market knowledge and manual work in Excel, leading to high planning costs and a need for a more accurate way to define territories and schedules. They turned to CACI, implementing solutions including InSite FieldForce, CallSmart, and the Retail Footprint catchment model.

By using CACI's data analytics and optimization tools, Retail Marketing Group gained a more efficient and accurate planning process. The solution delivered significant results, including reduced recruitment and operational costs, massive time savings for analysts, and the ability to provide more accurate client quotes. CACI's tools also improved campaign results by ensuring field agents visited the most appropriate stores.

Retail Marketing Group