Case Study: RAC transforms customer experience and campaign automation with CACI

RAC cuts data latency 7x with CACI Limited

The RAC, a UK-based provider of breakdown assistance and other motoring services, faced significant challenges with its outdated and inefficient marketing campaign tool. Their legacy on-premise SQL solution, hosted by a third party, caused severe data latency issues and constrained the marketing team. To become more self-sufficient, the RAC partnered with CACI to implement a more flexible and efficient solution.

CACI built a single customer view database using Snowflake, hosted in the MS Azure cloud, and implemented Adobe Campaign, Target, and Analytics. This new martech stack transformed the RAC's marketing capabilities, resulting in a seven-fold improvement in data latency and 75% of campaigns becoming fully automated. The solution also led to a 6% reduction in customer calls about patrol location, creating massive cost savings and a significantly improved customer experience.

RAC