Case Study: Principality Building Society drives triple app uptake with CACI Fresco

Principality Building Society triples app downloads with CACI Limited

Principality Building Society, a financial institution, wanted to engage with younger customers at the start of their savings journey. Their challenge was to design a new, targeted proposition for this segment. They partnered with vendor CACI Limited and used its Fresco customer insight service to better understand consumer behavior and needs.

CACI implemented a solution using its Fresco data to help Principality define its target audience and build a new proposition. This data informed every aspect of the campaign for the First Home Steps app, from development to marketing. The results were highly successful, with the campaign producing triple the expected uptake for app downloads. The CACI data provided a robust evidence base that underpinned the entire project's success.

Principality Building Society