Case Study: Perfetti Van Melle boosts field sales and revenue with CACI FieldForce and CallSmart

Perfetti Van Melle boosts sales with CACI Limited, driving double digit revenue growth

Perfetti Van Melle (PVM), a major confectionery manufacturer, faced inefficiencies in its UK field sales operations due to manual territory and route planning. To grow its business in the independent retail channel without adding headcount, PVM engaged CACI Limited and licensed its InSite FieldForce territory optimisation tool to better understand team utilisation and drive savings.

CACI implemented its FieldForce and CallSmart route optimisation solutions to create balanced, efficient territories and schedules for PVM's sales reps. This allowed the company to model scenarios and confidently reallocate effort to the independent channel. The efficiencies gained enabled PVM to make thousands of additional calls, resulting in a double-digit increase in sales revenue without any additional investment in staff. CACI's tools continue to be used to maintain these gains and respond agilely to change.

Perfetti Van Melle (pvm)